Skip to main content

Honest Ed's Show Cards Netting an Honest Profit on Ebay

Gleaming with a facade regarded as an eye-drawing or eye-burning depending on the individual, the Toronto discount store Honest Ed's had stood on the corner of Bathurst and Bloor as a landmark since 1948. Late last year, the sale and closure of the iconic store was the latest testament to how the Canadian city's landscape is changing.

As part of the store's farewell, Honest Ed's devised a plan to allow Torontonians to buy a piece of the bargain store. Selling what turned out to be 2,000 hand-painted show cards used for every kind of product sold in Honest Ed's, the sale was definitely one store closing sale where the fixtures were in high demand.

Staged as a charity sale for Victim Services Toronto, Honest Ed's allowed patrons to buy some of these signs for as little as 50 cents. David Mirvish (the son of founder Ed Mirvish) as well as sign artists Doug Kerr and Wayne Reuben were on hand to provide authentication to those souvenirs with autographs. For a basic show card or sign, a crowd of over a thousand lined-up even before the doors opened(similar to the spectacle created during the famous annual Thanksgiving turkey giveaway at the store).

As I heard from one buyer who lined up on Monday for the sign sale, this could be the only time to buy an Honest Ed's show cards prior to them going on Ebay. Sure enough, less than 24 hours after the sale that at least four have popped up on the on-line auction. For the individuals selling the signs, lining up at Honest Ed's this could prove to be the deal of their lifetime from the Toronto establishment. The first card to sell occurred on Monday night. A sign for Gillette shampoo was sold for more than $144 Canadian.

As of Tuesday morning, four listing found their way onto Ebay flipping the newly-minted artwork. Over the course of Tuesday, at least six additional listing surfaced. Available through auction as well as 'Buy It Now' offers, these Honest Ed's show cards are appearing at prices several times greater than what they were sell for originally. One 'Buy it Now' listing is for almost $611 Canadian and includes a Christmas Tree Decoration sign with authenticating details such as David Mirvish's signature. For large sign exceeding 60 inches in one dimension, the seller is offering a choice between three signs. Another Christmas-oriented show card has been priced at $111 Canadian sold on the website on Wednesday.

While those elaborate show cards are still available, bidding has been fierce on the Honest Ed's signs in auction. A sign for $1.99 ladies baseball caps currently has 31 bids lifting it from its $1.00 starting price to more than $138 Canadian on the site. There was one heart-shaped sign for Justin Bieber Sleepware with bidding over $75 Canadian with more than 4 days remaining in the auction. Since Tuesday, several more show cards have appeared on Ebay.

It's unfortunate that Honest Ed's didn't seek a more adventurous sum for their sale benefitting Victim Services Ontario.


Popular posts from this blog

Toronto Eaton Centre Officially Welcomes 40 Years of Shoppers

Photo Credit: Chris Nagy Toronto's largest indoor shopping mall is surely bustling like usual this weekend. Now known officially as CF Toronto Eaton Centre (the 'CF' initials are in accordance with Cadillac Fairview's recent branding initiative across many of their retail properties), the retail complex's service that hosts more people in 2015 than any other mall in North America with pedestrian travel that exceeds that of the Toronto's Pearson International Airport as well as major tourist draws such as the Las Vegas Strip and even Disneyland parks in the United States. A complex currently consisting of 227 stores including a new Nordstrom high-end luxury department store, Canadian Tire, Best Buy, Indigo bookstore and a bridge to the nearly 1.3 million square feet Hudson's Bay location, the CF Toronto Eaton Centre serves just under 49 million pedestrians as well as provides a source of retail or service employment for thousands. Just the wee

The First Day of 50 Years for the Yorkdale Shopping Centre

Photo credit: Chris Nagy Diary from a Yorkdale Shopping Centre Customer on February 26 th 1964 As I am driving this Highway 401 on this cold Wednesday morning in February, I conceiving so many thoughts. First, how many more songs from these new group The Beatles will be topping CHUM’s Weekly Hit Parade? I like their music but their constant exposure is driving every young woman insane. With one riding in the passenger seat of my Acadian Invader, I am happy that I married her before The Beatles appeared on Ed Sullivan. My second through is how did I let my wife convince me to take a day off work in the midst of winter? I know the answer to that question and I cannot freely confess the reason was all her doing. It involves the opening of a spectacular new shopping Mecca called Yorkdale. Travelling so fast on this highway, I am realizing how this country is becoming so connected and how everything can be united so quickly. National television, Canada-wide phone calls and

The Long Light Rail Story of Toronto’s CLRV Streetcar

CLRV 4005 and another CLRV streetcar at King and Yonge during August 2014 (Photo Credit: Chris Nagy/Toronto Time Machine) On December 29th of 2019, the final example of one of Toronto’s moving icons since the 1980s was retired from active service. Streetcars assembled under the CLRV (Canadian Light Rail Vehicle) design ended its 40-year career with six examples running on its final day. The CLRV and its longer sister the ALRV (Articulated Light Rail Vehicle) was introduced as a modernization of Toronto’s streetcar network that has not only been preserved through the vehicles but thrived entering the 21st century. When the Toronto Streetcar Almost Died and Path to Rebirth  Prior to the development of the CLRV, streetcars were starting to become less vital for the TTC (Toronto Transit Commission) as subway links replaced the two very congested route. Toronto’s first subway originally running on Yonge Street was opened on 1954 while the Bloor-Danforth entered operations in 1966. At the